Our Process

Learn About How We Bid Projects, Our Perfected Process For Websites, And See Our Frequently Asked Questions.

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First Things First: Kickoff Meeting

01

Discovery Phone Call

We’ll all jump on a roughly 30 minute call to discuss your project goals and make sure we will make great partners.

02

Project Outline

Together we will dive deeper into your project and your business objectives. Then we will make a detailed project plan and quote for you to review.

03

Project Launch

Once the project agreement is approved and the initial deposit is made, we’ll get to work on our efficient 4 step design process.


Our Design Process

Learn more about how our projects work and what our design process is.
Strategy develpment

DISCOVER: Strategic Development

  • Kickoff Meeting & Discovery
  • Project Agreement Finalization
  • Research & Content Strategy
  • Architecture Outlines & Sitemap

DEFINE: Concept & Layout

  • Moodboards, Sketches & Ideation
  • Concepts for Deliverables
  • Wireframes, Layout, Design
  • Evaluation & Selection

DEVELOP: Design & Refine

  • Deliverable Production
  • Content Creation
  • Progress Reports
  • Check In & Evaluation

DELIVER: Test & Launch

  • Final Production & Edits
  • Testing and Quality Assurance
  • Client Training
  • Launch Time!
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What will my project include?

org-screen Organization & Business Websites
logo-brand Logos, Brands, Graphic Design
organization and business graphic
  • Mobile Optimized Site:

    We only design responsive sites. We don’t want any functionality to suffer because a user is on a tablet or phone (and most are!)

  • Individualized Features:

    We will review all the options you may want on your site and help you choose what you need now, or what can come later — ensuring your website is ready to grow with you.

  • Platforms & CMS:

    Every organization has different requirements. We will walk you through the options to make sure your site is built on a CMS that is optimized for you, and your future growth.

  • Custom UI Design:

    Every website includes custom design assets, layout, and style to ensure your website is unique to you and fits your brand.

organization and business graphic
  • All Logo Projects Include:

    • 3 styleboards that we put together with style, color, font, and graphic ideas to start your branding process
    • From there, we create at least 3 logo concepts for you to choose from
    • Your final brand will include at minimum your new logo, fonts, colors, photo style, patterns & graphic elements
    • Once the logo is finished, we put together a brand standards manual & a folder with all of your labeled assets and how to utilize them
  • Marketing That Remains True to Your Brand:

    We understand the importance of remaining authentic and on-brand so your clients see consistency & you remain true to your identity. We make sure all collateral we produce falls in line with your brand & mission.

  • One of a Kind:

    We do not re-use concepts or utilize pre-made brands. Every brand we make is custom and unique.

Large or small, every project includes:

Multiple Design Choices:

We always present multiple options during the concept phase to make sure you see different possibilities and pick the best fit for your brand.

Content Strategy:

We help you outline what you should communicate on each page of your website or each section on a design piece to ensure the audience will read, shop, click, or remember what you want them to.

Progress Reports:

Checking in with our clients and making sure they know what is going on through each step of the process — without having to ask — is one of our main tenets.

List of Popular Website Features

Ideas for functional features & add-ons to improve your site
  • Social Media Integration
  • Donations & Fundraising Capabilities
  • Security & SSL
  • Blogs
  • Contact & Custom Forms
  • Ecommerce, Paypal
  • Testimonials
  • News Feeds
  • Newsletter Integration

Common Brand & Marketing Needs

Ideas for how to promote and market your brand
  • Logo Design & Branding
  • Product or Portrait Photography
  • Brand Videos
  • Business Cards
  • Letterhead, Stationary, Envelope
  • Marketing Collateral
  • Style Guides
  • Brand Asset Packages
  • Building Signs & Signage
  • Interior Graphics & Murals
  • Window & Store Displays
  • Marketing & Advertising
  • Postcards, Mailers
  • Brochures, Tri Folds, Booklets
  • Banners
  • Fonts, Color Palettes, Pattern
  • Packaging Design
  • Product Label Design

We Know There’s Nothing Worse Than Committing To A Project Without Knowing All The Details.

That’s why we guarantee:

  • Transparent Bid Process: We work with you to put together a bid that only encompasses what your business needs — and nothing you don’t.
  • Efficient Timelines: Our process allows us to streamline projects to get your deliverables completed quickly and on-time. The faster you get us details, the faster we turn around work.
  • Open Communication: We pride ourselves on being available for our clients and taking the time to carefully answer all questions and educate along the way

FAQ

How Does the Bid Process Work?

Check out our First Things First section to see the first steps to the process. The bid process is always free, and we work hard to make it fast, simple to understand, and include pricing options for you to choose from. First we jump on a short discovery phone call to learn about your project and answer any questions that you have. We go over your specific goals for the project, your likes/dislikes about your current website, brand, or other deliverable that we will be tackling, and we will educate you on software, marketing ideas, and other tools that you have questions about.

Second, we put together a detailed project plan and quote for you to review. We can always go back on forth on the deliverables to make sure that the plan fits perfectly for your business, and your budget.

Finally, once the plan and budget is approved and we receive the initial deposit, we get straight to work!

Do You Provide Free Instant Quotes?

Our website has a nice Plan a Project tool allows you to very roughly choose from a short list of services and move numbers around to get a very basic idea of our pricing. If you would like a tailored quote based on your specific project, send us a message, or give us a call and we can discuss your ideas and then put together a quick estimate for you, no strings attached.

What If I Don’t Know What My Website or Project Needs Yet?

It is super common that prospective clients of all sizes are unsure of what type of website platform they should be using. We will gladly go over options based on your specific needs and make recommendations based on them. We have no problem freely educating prospective clients on the tools that are available. This is true for branding projects, marketing projects, social media management, photography, etc. We will always educate and do our due diligence to make sure we are giving you the best recommendations tailored to your business. If lots of research or prolonged strategy or consultations are needed, we will charge an hourly rate for the additional service and then credit any time back to you if a project comes out of it.

How Long Do Website Projects Take?

It can vary depending on the scale of your website, how many pages, type and complexity of content, if it an ecommerce site or not, and if you already have content written and ready to go. We estimate projects based on how long it will take our team to work, what we call active weeks. Small websites generally take 4-6 active weeks, medium websites 6-10, and large websites 10+. We always want to work as efficiently as possible, when means the more attentive to the project that you are, the faster your website will get done. This includes making decisions on concepts quickly, delivering content that is ready to plug in, and sticking to the meeting and check-in schedule that we will make ahead of time.

How Long Do Rebrands Take?

Our rebrand process includes a discovery meeting, styleboard concepts, logo concepts, and delivery of the final logo with asset package and a styleguide that shows you how to utilize your new brand for various applications. On our end, we have around 4 active weeks of work.

How Much Do Logos Cost?

A full rebrand with 3 logo concepts, corresponding brand assets, a styleguide, etc, start around $3,000. In some limited cases when we are just creating a logo or refreshing a logo on an existing brand, they start around $1,500.

What Are Your Photography Rates?

We have half and full day rates for photography, but for our existing clients we also provide photography at an hourly rate and are known to pop in and shoot content quickly and efficiently once we know your brand’s style. Send an email and we’d be glad to share our rate sheet with you.

How Much Do Videos Cost?

This varies greatly depending on factors such as — length of video, amount of film time, if studios/sets need to be rented, if we are adding drone video, etc. Social media web videos, brand story videos, customer testimonials, hero videos for the top of your website, and product videos are a few examples of the types of work we do. We can whip up a ballpark estimate very quickly if you send us what you are looking for.

How Much Do Websites Cost?

This varies greatly based on scale, functionality, and design. We have written a blog post about Factors That Determine Website Cost. Websites start at $7,500.

How Do You Deal with Changes and Revisions?

We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don't want to limit your ability to change your mind or make decisions later when you might be better informed, or have new ideas. Our project agreements are based on the length of time we estimate we'll need to accomplish everything you've told us you want to achieve, but we're happy to be flexible. If you want to change your mind or add anything new, that won't be a problem as we'll provide a separate estimate for to cover the additional work — no blindsiding or any nonsense like that.

The number of revisions are typically covered in our project agreements, with 2 or 3 being the norm. After that, or if additional concepts or revisions are requested, we will provide a separate estimate to cover the additional work, which you can approve before we begin.

How Does Billing Work?

Depending on the scope, projects will be billed in either two 50% or three 33% payments based on reaching specific milestones in the project. For small projects or simple deliverables, we will either charge hourly or give you a bid. We then bill at either two 50% payments or bill once work is completed.

What Platform Do You Use To Build Websites?

Fantastic question! We will use different platforms depending on our clients needs, if they want to be able to edit and add pages themselves, if the site has an ecommerce component, CRM capabilities, and other factors as well. Our most common platforms include Wordpress and Shopify.

Will SEO Be Preserved On A New Website?

We can definitely make that happen. Often times, there is a short catch-up period while all the new pages are getting established in google search ranking. We would go over all of this during the project bidding phase but what we do is we will audit your site to see what content and pages are boosting your SEO, and make sure we migrate and preserve that content for your new site. This usually includes migrating lots of blog content, and redirecting pages that are not getting rebuilt.

Do Projects Include Copywriting?

We do not offer copywriting in house, but we can recommend copywriters. Written content generation is always one of the biggest time and energy commitment required from our clients and many decide they would rather just have it handled by a professional.

Where Are You Located?

Our office is located in the city of trees: Sacramento, California. To be exact, 2907 35th Street, Sacramento, California 95817.

Can You Work Remotely?

Yes. We have created several brands, websites, and other deliverables just over email, phone calls, and web meetings. This does not place any restrictions or hamper our process or efficiency in any way.

Contact Us

Sick of reading? Contact us now and we’ll set up a chat asap
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